Birchway MarketHoliday production case study
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Birchway Market: Home for the Holidays

A production case study

One approved holiday creative, adapted to eight display, social and out-of-home specs, quality-checked, filed and delivered on a six-week schedule.

Start with the overviewSee the process

Scaled to fit

Master key visualBirchwayMarket_Holiday2026_Master_1800x1200_v3.psd
Role
Creative production specialist
Scope
Adaptation, HTML5 build, QA, asset management, workflow
Deliverables
1 master, 8 static sizes, 1 animated banner
Status
Self-directed exercise, fictional brand

In this case study

  1. Project overviewStart here: the project in two paragraphs, skills, tools and a reading path for your role.
  2. The briefThe intake ticket: what was asked for, on which platforms, by when.
  3. Marketing strategyAudience, research plan, competitor gaps, platform roles and a traffic forecast.
  4. Adaptation galleryThe master next to all eight adapted sizes, plus a playable HTML5 banner.
  5. Copy and searchPlatform copy fitted to character limits, social posts, hashtags, and SEO, AEO and GEO.
  6. Creative QAA working QA checklist that measures each file, and one real before and after.
  7. Asset managementFolder structure, naming convention and a live filename checker.
  8. Workload boardEight concurrent requests tracked across five stages.
  9. Process flowHow one request moves from brief to delivery in seven steps.
  10. Brand direction BA second identity from Claude Design, reviewed and corrected like an incoming brand file.
  11. Brand graphicsThe illustration as a vector kit: layers in 3D, elements, compositions and patterns.
  12. How this was builtWhat was mine, what the AI tools did, and what I would change.
  13. Design systemBrand rules, interface tokens, live components and downloadable tokens.