Birchway MarketHoliday production case study
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Brand graphics

The illustration behind every Birchway creative, broken into a reusable vector kit: six elements in three colourways, four ready compositions and three repeat patterns. Every file below is the same vector the creatives are built from, so a new size or channel starts from approved art instead of a redraw.

Everything on this page moves to show how the kit animates. Motion stops automatically if your device is set to reduce motion.

Built in layers

The master is four layers, not one flat image. Each adapted size re-crops and re-spaces the same layers, which is why the leaderboard and the Story frame match without anyone redrawing a pear.

Layers, front to back. Select one to isolate it.

Element library

Six vectors, each drawn around its own centre so it can be placed, rotated and scaled without cleanup. As drawn, for Spruce backgrounds.

  • Lattice pie

    The hero element. Always the largest object, centred in the arch or crop.

    BirchwayMarket_Holiday2026_Kit_LatticePieColour_v1.svg

  • Pear

    Pairs flank the pie; tilt between -25° and 25°.

    BirchwayMarket_Holiday2026_Kit_PearColour_v1.svg

  • Clementine

    Groups of two or three, varied sizes, toward the edges.

    BirchwayMarket_Holiday2026_Kit_ClementineColour_v1.svg

  • Cranberries

    Clusters of seven fill gaps; never over copy.

    BirchwayMarket_Holiday2026_Kit_CranberriesColour_v1.svg

  • Rosemary sprig

    Diagonal accents that lead the eye toward the pie.

    BirchwayMarket_Holiday2026_Kit_RosemarySprigColour_v1.svg

  • Birch leaf

    Outline only; the brand’s quiet signature in empty space.

    BirchwayMarket_Holiday2026_Kit_BirchLeafColour_v1.svg

Compositions

Four arrangements of the same elements for the jobs that come up most: a frieze for wide formats, the hero pie for squares and Stories, a corner treatment for text-led layouts, and a spot for small modules. Animated: each element loops on its own timing, and the download keeps the motion.

  • Produce frieze 1200 × 240

    Leaderboards, email headers and shelf strips. Runs edge to edge and never sits behind copy.

  • Hero pie 600 × 600

    Square and Story masters. The pie carries the frame; garnish stays outside the plate.

  • Copy area

    Corner garnish 600 × 600

    Text-led sizes. The art holds one corner and leaves the copy area clear.

  • Spot illustration 400 × 400

    Social stickers, email modules and recipe cards. One idea, read at a glance.

Patterns

Seamless tiles for backgrounds, packaging and print. The download is one tile; set it to repeat in any tool.

  • Birch bark

    Quiet backgrounds behind long copy: receipts, recipe cards, in-store shelf talkers.

    Tile 160 × 96 px

  • Produce scatter

    Packaging, tissue paper and social backgrounds where no text sits on top.

    Tile 240 × 240 px

  • Pie lattice

    Accent bands, bag liners and the animated banner’s end frame. Never behind text.

    Tile 120 × 120 px

Rules for the kit

Pear Gold carries no text
Pears and birch leaves are illustration only. Copy never sits on them, matching the brand colour rule the QA checklist enforces.
Safe zones win
Elements may bleed off the canvas edge but never into a platform safe zone or the logo’s clearspace.
One hero per frame
The pie is the largest object whenever it appears. Produce and garnish support it and never cross the plate.
No new colours
Recolour only to the three colourways here. Tints, gradients and effects are off-brand.
Same naming convention
Kit files use the project’s six-segment names, with Kit in the channel segment and the element and colourway in the spec segment.