Holiday 2026 “Home for the Holidays”: multi-platform adaptation package
What the campaign needs
Birchway Market’s holiday platform is built around one idea: the whole table, sorted in one trip. Brand has signed off a single master key visual. Production needs to adapt it, without redesigning it, to every paid placement in the plan, keeping the headline, logo and offer treatment consistent across all sizes.
Audience
Household grocery planners, 28 to 55, hosting at least one holiday meal. They see the campaign in a feed or beside an article, usually on a phone, for under two seconds.
Single-minded message
Everything for the holiday table, in one trip to Birchway.
Mandatories
Logo with full clearspace on every size. Approved headline, unedited. Brand palette and type only. Legal lockup and pricing disclaimer slots on every size (copy to come from legal, placeholders for now). No prices in creative until legal supplies them.
Deliverables
| Spec (px) | Format | Platform |
|---|---|---|
| 300 × 250 | Medium rectangle | Display (GDN and programmatic) |
| 728 × 90 | Leaderboard | Display (GDN and programmatic) |
| 160 × 600 | Wide skyscraper | Display (GDN and programmatic) |
| 300 × 600 | Half page | Display (GDN and programmatic) |
| 1080 × 1080 | Feed square | Instagram and Facebook feed |
| 1080 × 1920 | Story and Reel | Instagram and Facebook Stories |
| 1200 × 628 | Link post | Facebook and LinkedIn link ads |
| 1920 × 1080 | DOOH static | Digital out-of-home, landscape |
| 300 × 250 | Animated HTML5 | Display (GDN HTML5) |
Deadline window
Six weeks from intake to in-market, with two revision rounds.
- Oct 5Brief received and vetted
- Oct 16Spec sheet and folder structure locked
- Oct 23Round 1 adaptations to brand
- Oct 30Round 2 revisions closed
- Nov 6Final approval
- Nov 9Delivery to platforms
- Nov 16In market until Dec 24